walterbell 8 hours ago

Recent HN comment on "Beyond Meat headed to Chapter 11 bankruptcy", https://news.ycombinator.com/item?id=44935141#44935280

  About 10 years ago I became more aware that reducing my consumption of meat was good for the world. This was good for Beyond Meat’s prospects.

  About 5 years ago I became more aware that reducing my consumption of ultra processed food was good for me. This was very bad for Beyond Meat’s prospects.
  • david_draco 7 hours ago

    The words "good" and "very bad" indicate that the world is less important to that person than themselves. I'd be okay with a bit of personal harm if it helps against climate change.

    Ultra-processed food does not have an agreed-upon definition, and is the new "junk food" with the pretense of being more scientific. Is bread and pizza ultra-processed food? Studies do not agree on their definitions, sometimes including ingredient lists, sometimes not, sometimes it is required that the product is made in small shops with love and not in large factories. The mechanism of how ultra-processed food are supposed to cause harm remains undefined.

    • abdullahkhalids 6 hours ago

      > Ultra-processed food does not have an agreed-upon definition

      The United Nations Food and Agriculture authority have designed the NOVA classification of food[1, 2], which includes ultra-processed food as a category.

      [1] https://openknowledge.fao.org/server/api/core/bitstreams/527...

      [2] https://en.wikipedia.org/wiki/Nova_classification

      • close04 36 minutes ago

        Also European Food Safety Authority's definition of ultra-processed food [0], with examples.

        > Studies define UPF as “formulations of food substances often modified by chemical processes and then assembled into ready-to-consume hyper-palatable food and drink products using flavours, colours, emulsifiers and other cosmetic additives”. These foods include savoury snacks, reconstituted meat products, preprepared frozen dishes, and soft drinks.

        I can't help but think GP (david_draco) is being disingenuous. The comment is peppered with fallacies, attempts at misdirection, and personal opinion stated as fact despite being objectively wrong.

        We have plenty of definitions that are good enough, we have common sense, and we know the principles of how UFP causes harm (not "supposedly"). The "no-agreement" is a weasel word for slamming the brakes on a discussion or change without an actual argument. The opinions that matter already agreed. You don't get full agreement on almost anything, from climate, to health, to human rights. We wouldn't have vaccines if everyone had to agree.

        The "innocent" questions toe the same line.

        > Is bread and pizza ultra-processed food?

        This time no concerns for agreed upon definitions of bread or pizza, or that 2 very different types of food are bundled in the same question as if somehow equivalent.

        The bread that is made with water, flour, and maybe yeast is definitely not processed food. It's officially a baked product, not a processed product, and certainly not ultra-processed. If you add a dozen more ingredients like flavors, coloring, emulsifiers, sugars, etc. it starts fitting the definition of UFP. Even if we go with common sense, bread has been a staple of human food for ~30.000 years, a clear sign that it's not the food, it's the processing of that food that matters.

        [0] https://www.efsa.europa.eu/sites/default/files/2022-05/5.2_%...

    • dfxm12 6 hours ago

      If one is truly worried about both, they don't have to eat beyond meat though. They can eat rice and beans. Eating rice and beans instead of both conventional and beyond meat is bad for beyond meat, too, I guess.

    • parasti 5 hours ago

      I read "cancer" in between the lines of that comment. So the characterization of (potentially) that backdrop as "a bit of personal harm" feels wildly overassuming.

    • baby 5 hours ago

      Ultra processed food is food you wouldn't be able to make at home from whole ingredients. It's easy to make bread and pizza.

      • gizmo686 4 hours ago

        I might be able to figure out how to grind wheat into flour for bread. Maybe I can squint hard enough to consider baking yeast to be a "whole ingredient". But cheese? I assume I can probably figure it out with the internet, but it is not at all obvious what goes into that. And the milk I would use almost certainly went through an industrial sterilization process that I know I am not equipped to so.

        • internet_points 2 hours ago

          You can make ricotta in <1h with whole milk, vinegar and a bit of salt. And it's good on pizza!

          But most "regular" cheeses like Swiss cheese also need rennet, ie. you need to slaughter a calf and scrape its stomach lining. You may want to make sure your downstairs neighbor is OK with the procedure before you start (offer them a veal dinner to make up for the noise?). Other than that, it's basically (unpasteurized) milk, salt and water. And time.

          Yeast: take a sourdough baking class. You just need air, water and (organic) flour.

    • mjevans 7 hours ago

      I was extremely dismayed when that supermarket simulator game that got popular on Twitch called 'pizza' something along the line of 'frozen dessert pie'...

      At least the way it tends to get made in the US, a sugary pastry that's stuffed full of sugar, carbs, fats and cheese? Ok yeah, my favorite foods are _all_ terrible for me and I can't eat them anymore. This makes me very sad.

    • timeon 2 hours ago

      One does not need to eat these "ultra-processed" foods when reducing meat consumption.

    • dokyun 4 hours ago

      > The words "good" and "very bad" indicate that the world is less important to that person than themselves. I'd be okay with a bit of personal harm if it helps against climate change.

      Yeah, no shit? We're not ants in a colony. I think you're pretty stupid if you're alright with harming yourself while achieving nothing. If you wanna risk your life for a cause then take direct action, eating processed slop and pretending to feel good about it is only gonna make both your world and mine shittier.

      • KempyKolibri 3 hours ago

        The thing is, we don’t even have good evidence that UPF is necessarily harmful. Whey protein is UPF, but is associated with positive outcomes. Mass produced wholemeal bread is UPF, but is associated with good outcomes.

        I’m not convinced that the “UPF” category adds anything useful over “HFSS” at this point. Happy to be pushed off my view, but seen nothing that would do so thus far.

  • esperent 7 hours ago

    Lab grown meat isn't necessarily ultra processed (in the sense that it should be automatically assumed to be unhealthy, of course there's a lot of processing involved). At least, I don't know enough about it to jump to that conclusion.

    Beyond Meat and Impossible burgers definitely are ultra processed though.

  • glenstein 7 hours ago

    Characterizing meat alternatives as "ultra processed" has been a propaganda coup for the meat industry, allowing for an equivocation between categorically different nutritional profiles of products like Twinkies and Pringles on the one hand, and meat alternative products which have absolutely nothing to do with refined starches, sugars, or trans fats on the other and which in fact have better cardiovascular outcomes, cancer outcomes and environmental impacts than the meats they are replacing.

    They're both ultra processed in the same way that a jellyfish and a California Redwood are both carbon based life forms.

    • buu700 6 hours ago

      Well it's not like they're "ultra-processed" because they're meat alternatives. I get most of my protein from Meati (mycelium), eggs, tofu, cheese, and whey/plant/collagen protein powders, none of which I would characterize as ultra-processed[1]. I'm just not sure how you could justify calling plant-based meats non-ultra-processed under any useful definition of the term.

      Although I'd also add that UPF avoidance is more of a useful heuristic than an inherently reliable indicator of something's healthfulness. It's not like it's physically impossible to use complex industrial processes to create a product with high-quality nutrition that aligns with a given consumer's desired macros.

      I don't personally believe that plant-based meats as we know them are as healthy as meat, but that doesn't mean they couldn't theoretically be, and it doesn't mean lab-grown meat can't be (although I'll let other people be the guinea pigs on immortalized cells and check back in next century).

      Edit: 1: Except the powders. Turns out that they're on the low end of "ultra-processed" based on the Nova classification system, whereas Beyond/Impossible Meat is more firmly in that category. See comment below.

      • glenstein 6 hours ago

        >I'm just not sure how you could justify calling plant-based meats non-ultra-processed under any useful definition of the term.

        It's not a question of whether or not they fit that definition, it's that the definition itself is so expansive that it allows equivocation between food products that are meaningfully different in their ingredients, health outcomes and environmental outcomes.

        • buu700 5 hours ago

          Agreed. UPF-ness is a useful and now-trendy heuristic to determine whether and how to more qualitatively analyze the health properties of a given food, but it's not the final answer. Sugar isn't a UPF (it's in Nova group 2), but I think most people would choose to eat a plant-based burger before a bowl of sugar.

      • RandallBrown 6 hours ago

        Interestingly I would describe "tofu, cheese, and whey/plant/collagen protein powders" as ultra-processed foods simply because they use take a lot of processing to make.

        • adrian_b an hour ago

          The use of the word "processing" is ambiguous.

          There are 3 kinds of processing, with very different effects. One kind is separating a product into its components. Another is mixing various ingredients. The third is applying some treatment to the product that modifies its structure, heating being the most frequent method.

          I consider only mixing ingredients and applying various treatments as belonging to "ultraprocessing", because these processing methods remove the control of the end consumer about what is being eaten, as they are normally irreversible.

          On the other hand, any separation method cannot have a harmful effect by itself and separation of the edible components is absolutely necessarily for human food, because we have reduced digestive systems, which are unable to extract as efficiently the nutrients from food as those of most other non-carnivorous mammals.

          The only harmful effects of well-separated food ingredients, like seed flour, oils or protein powders, happen when the end consumers choose to mix them in unhealthy proportions, like when adding too much sugar or too much fat to some dish, but then they can blame only themselves for this.

          With food that has passed through the other kinds of processing, nothing that the end consumers do with it can make it healthy, when it has not originally been so, which happens frequently because for its producers it is more beneficial to try to make it addictive instead of healthy.

        • buu700 6 hours ago

          It looks like the protein powders were a bad example — I'd understood that they were comparable to flour, which GPT had at one point corroborated, but Grok is giving me more detailed and better referenced information which contradicts that. The powders are definitely UPF under the Nova classification system[1], which I would argue (per my "heuristic" reasoning) invites justified skepticism and need for long-term studies, but doesn't inherently make them unhealthy. The system is based more on the number of steps and/or ingredients involved in preparation than a deep qualitative analysis of what those steps are.

          That being said, the same system would categorize Meati, tofu, and cheese as merely processed (Nova group 3), not ultra-processed (group 4), at least according to Grok (which provided detailed reasoning that sounded credible). For comparison, Beyond Meat and Impossible Meat were deemed to be firmly in group 4.

          1: https://en.wikipedia.org/wiki/Nova_classification

        • baby 5 hours ago

          You can easily make tofu at home

      • jvia 6 hours ago

        Protein powders are an ultra-processed food.

      • scythe 5 hours ago

        >I'm just not sure how you could justify calling plant-based meats non-ultra-processed under any useful definition of the term.

        The most pressing question here: is tofu ultra-processed? It's a protein isolate prepared by a solution-precipitation process. If you replace the tofu salts (calcium sulfate and similar) with ethanol (an anti-solvent for proteins) you get protein powder. This is not the most efficient way make protein powder, but the point is that on the one hand you have a traditional centuries-old process, and on the other you have what seems to be a sine qua non of ultraprocessed food, and the difference is... ethanol.

        Beyond Meat, which contains... dietary fiber... is part of a particular subset of highly processed foods that are trying to be healthy. If you see "chicory root extract" on a food's ingredients label, it's probably in this club. This is a telltale sign of spiking the dietary fiber content. (Beyond Meat does not contain chicory; its fiber is from peas.)

        Most ultra-processed foods are not trying to be healthy. They are designed to be addictive. It's a little bit like the old kerfuffle over "weapons-grade" encryption being restricted for export. The technology can be useful for military purposes, but encryption is not a weapon per se.

        The critical diversion is not from meat to processed foods, but from the practice of deliberately engineering addictive foods to the techniques that facilitate it. The food product companies would like you to look anywhere other than their intentions, because they can always change the how and what in pursuit of them. They will always be happy to ostentatiously move away from the old way of making a bag of chips you can't put down, to the new way of making a bag of chips you can't put down. The root of the problem is the incentive structure.

        • cameldrv 4 hours ago

          Their intentions sort of don't matter. The food company and the grocery store are businesses, and the idea that a business should exist for anything except profit has become less fashionable. In any case, there are enough business owners/executives who believe this, and are not punished for it, that they will outcompete you if you don't.

          The way to make a good profit in the food industry is to sell a lot of a product that you can sell for a good price, but have it be very cheap to manufacture. If you take really cheap input material that historically was used mostly for animal feed, like corn or oats, and can do a bunch of food science magic to it to make it very tasty and addictive, you can charge a good price and people will buy lots of it.

          The problem with ultraprocessed foods is simply that the manufacturer has been given too many free parameters, and if they get enough they can find something addictive and unhealthy. Since shelf space on grocery store shelves is allocated based on sales, the shelves will be filled with addictive food. This is even true of the produce section. Fruits and vegetables are bred to increase their sugar content, reduce bitterness, etc. Luckily breeding fruit trees is more time consuming and less controllable than all of the chemistry that can happen in a potato chip factory. We will see how this holds up as genetic engineering becomes more predictable.

          Anyhow the only solution we've really come up with to this social problem is to change our brains with Glucagon Like Peptides to be less susceptible to these tricks. We will see how long that is able to keep ahead of the food companies.

        • buu700 5 hours ago

          That's an interesting question. Based on Grok's analysis, the answer isn't that tofu is UPF, but that your particular proposed method of creating a protein powder would not be UPF. Unless you followed that process with "additional steps like centrifugation, pH adjustment, spray-drying, and stabilizers", as would typically be involved in production of commercial powders, it would remain in Nova group 3 like tofu. (Whether it would be a particularly palatable or mixable protein powder is obviously another matter entirely.)

          Of course I agree with the rest of your point, which is similar to what I was saying. (I also chuckled at your choice of analogy, as a founder of an encryption startup.) I have a lot of thoughts on the incentive structure[1], which I would dramatically overhaul given the option.

          1: https://news.ycombinator.com/item?id=44808168

    • abdullahkhalids 6 hours ago

      > meat alternative products ... have better cardiovascular outcomes, cancer outcomes

      Beyond meat type meat alternative products have simply not been around enough, and not consumed by enough people to enable any sort of studies that show they are better. It takes many years, sometimes decades of tracking tens of thousands of people through their lifetimes to establish any reasonable certainty that something is better than the other.

      • glenstein 6 hours ago

        On the contrary, there are already trials pointing in the direction of better outcomes for meat alternatives. I don't have the energy at the moment to Google them up but you can find them if you try.

        Moreover the ingredients in meat alternatives are known quantities and they lack the specific compounds like heme iron, nitrosamines, and saturated animal fats that are mechanistically linked to cancer and heart disease in red and processed meat.

    • energy123 6 hours ago

      I wish people could see through labels and categories, but it seems they can't. It's so lazy to stamp X with label Y and expect the reader to think differently about X because of your decision to apply the category Y.

    • ajross 6 hours ago

      This seems likely true, but at the same time the actual science has been (1) pretty conclusive on the "processed foods are bad" top-line result yet (2) really, really bad at isolating exactly why that top-line result holds. Yes, high glycemic index foods and trans fats are bad, and high sodium is bad for at least some at-risk people. But they aren't bad enough to explain the processing result. So waving away Beyond/Impossible as safe because they don't have the stuff you list is potentially premature.

      Frankly I think the bigger reason these don't seem to be working out is that they aren't having the actual impact desired. The price isn't coming down. And if the price remains at higher-than-meat levels the ecological impact (which is what I personally care more about) is probably not where it needs to be either.

      I mean, let's be blunt: all this dithering about health effects and environmental externalities isn't actually going to change anything. Make a burger for the price of a bean dip, however, and the market will beat your door down even if they claim not to care about the hippy nonsense.

      • glenstein 6 hours ago

        > So waving away Beyond/Impossible as safe

        As I said, they measurably improve health outcomes relative to the meats they're replacing in important areas.

        My understanding of the studies on UPF health outcomes is that their data is drawn overwhelmingly from traditional categories like junk food and processed starch and sugar. Which is all the more reason to avoid the equivocation between the two categories, lest someone get the mistaken impression that the Twinkie data is about the burgers.

        • dragonwriter 6 hours ago

          > As I said, they measurably improve health outcomes relative to the meats they're replacing

          They imitate meats, but is there any evidence that, in practice, they replace them? In menus, and I suspect in actual human eating behavior, they seem to replace earlier vegetarian options like old-school TVP, not meat.

          • erikerikson 6 hours ago

            We have eaten impossible burgers as a replacement of beef burgers we would have otherwise eaten on burger night. Some of us even prefer the flavor but the prices are sometimes higher than beef and that reduced our consumption (at that moment we were tighter). If they were substantially less expensive we would have had to financially rationalize beef, beyond the health and environmental rationalizations.

    • dyauspitr 7 hours ago

      Meat alternatives are stupid. Soy bean chemically mangled until it tastes like meat is an abomination. Either have real lab grown meat or change your perspective and eat like the South and East asians do, making vegetarian meals incredibly delicious.

      • whycome 6 hours ago

        Chemically mangled?

        I’m all for all tastes and textures.

        Cheese production may be the definition of “chemically mangled milk” but I’m all for it.

      • Orochikaku 6 hours ago

        Could you elaborate on why you feel as though it’s an abomination? I don’t quite see the hang ups about it.

bowmessage 11 hours ago

From https://www.wildtypefoods.com/our-salmon :

> "We harvest the cells from our tanks and integrate them with a few plant-based ingredients..."

Gross. This should not legally be allowed to be marketed as salmon, at all.

  • morleytj 7 hours ago

    It's not exactly the same, but given that much of it is for coloring, I feel the comparison should be drawn that basically all farmed salmon in the US is specifically fed food containing astaxanthin to give it a more pleasing coloring, the same as the purpose of the beta-carotene added here.

  • conradev 10 hours ago

    It took a lot of digging to find which plant based ingredients, but they include color and flavor:

    https://www.wildtypefoods.com/faqs/why-are-there-other-ingre...

    • bowmessage 10 hours ago

      Thank you for the link. Canola and sunflower oils, soy, and "natural flavors". Definitely skipping this one.

      I wish they'd just sell the fish cells, alone. Would love to try that.

      • tptacek 8 hours ago

        Canola, sunflower, and soy are some of the most widely consumed foods on the planet; presumably far exceeding consumption of salmon.

        • themafia 7 hours ago

          This wasn't always the case.

          It makes it easy to wonder if there's a connection between that fact and the types of diseases, particularly auto immune and inflammatory diseases, that occur in the population.

          • KempyKolibri 2 hours ago

            If one is going to make sweeping generalisations based on cross sectional data, you have to be open to all the sweeping generalisations.

            So is it also easy to wonder if there’s a connection between high canola consumption and the fact we’re living longer than ever?

          • tptacek 7 hours ago

            This is an extremely studied question.

            • rayiner 7 hours ago

              I tried to get my parents to switch from canola—universally used in India and Bangladesh these days—to time-tested mustard oil, and they were like “mhmm.” :-/

              • tptacek 6 hours ago

                That's ironic, because rapeseed and mustard seed oils are about as closely related as any two food oils can be.

                • rayiner 6 hours ago

                  Other than the genetic engineering and solvent-based extraction of canola oil. But yes, that was my parents reaction as well. Regardless, it’s just butter, ghee, and sometimes olive or avocado oil at my house. Because food and cleanliness taboos are sub-scientific.

                  • bowmessage 4 hours ago

                    Totally agree with you. I do not understand how this viewpoint upsets people.

                    • KempyKolibri 3 hours ago

                      I don’t think people eating butter instead of canola oil is what upsets people.

                      It’s people ignoring the mountain of evidence that such a switch would be a backwards step for health outcomes and claiming the opposite because they read a book by the usual rogues’ gallery of science misinterpreters (Taubes, Teicholz, Shanahan).

                    • shlant 2 hours ago

                      ant-seed oil is anti-scientific and prays on people being ignorant about the research on health outcomes and relies on emotional appeals and appeals to nature such as "the genetic engineering and solvent-based extraction of canola oil".

              • shivasaxena 2 hours ago

                I don't know what time-tested means but mustard oil is banned in EU/US for edible uses due to high erucic acid. So you parents were right!

            • themafia 6 hours ago

              Then it's results would be easy to summarize. Yet, I'm finding no such simple summary, nor good agreement between studies. It's not like this is a multi billion dollar a year industry so that's a very confusing outcome. /s

          • timeon 2 hours ago

            > This wasn't always the case.

            This is pretty vague. Similarly ~50 years ago, people were not eating as much meat as they do today.

          • antonvs 3 hours ago

            This is the sort of “logic” that people like RFK Jr. use. What’s the evidence for the connection you’re trying to make?

        • lagniappe 5 hours ago

          Okay? Many of us don't care for that.

      • glenstein 7 hours ago

        Farm salmon is artificially colored, and the feedstock they're raised on includes the same oils.

        Smoked and canned salmon are often packaged with similar oils and flavor additives.

      • Slevin11 6 hours ago

        This is a very silly take. If you consume any animal foods raised in the US, you are consuming canola / rapeseed meal, soybeans (90% of soy grown in the us is used to create animal feed), and sunflower seed / meal already. You are consuming it in a condensed secondary form (one tropic level up). It seems exceptionally backwards to be worried about eating any of these foods when the animals you eat are essentially just condensed versions of these ingredients where any downside effects would have accumulated heavily.

        Also canola oil is now considered on par or healthier than olive oil. Soybeans are one of the worlds few complete plant protein sources with a high quality protein and widely consumed all over the world to both animals and humans to much beneficial effect. Sunflower oil is the least healthy thing here, but still considered quite healthy without excessive heating.

        • seanwilson 5 hours ago

          > You are consuming it in a condensed secondary form (one tropic level up).

          I always find this is looked over and a double standard. You can raise an animal on a diet of anything along with medication, drugs, and supplements, and advocates will label the beef/chicken/pork product as "meat" and "natural" as if it was a single pure ingredient. But then if a non-meat alternative like a burger is mentioned, every individual ingredient used gets scrutinized, even if that ingredient is often fed to farm animals like soy or grain.

        • whycome 6 hours ago

          Many “beef burgers” have filler included like soy and wheat.

  • tyleo 11 hours ago

    This is also the part that bothers me the most. I don’t think it’s gross but I wish we had a full hunk of meat you could get in a lab. I’d try it. The products with plant based ingredients are less interesting to me.

    • jazzyjackson 9 hours ago

      To grow a hunk of meat without spoilage you need an immune system that basically just requires the rest of the animal

      • lumost 8 hours ago

        Wouldn’t that happen in plant based approaches as well? Or be mitigated by growing in exceptionally sterile environments?

        This is starting to sound like a process which will require untold quantities of anti biotics and preservatives.

        • glenstein 7 hours ago

          My understanding is it actually reduces the use of antibiotics, and this benefit is one of the main things people point to as a selling point.

      • colechristensen 7 hours ago

        No you wouldn't. Plenty of things are grown in labs or even on industrial levels which don't need immune systems. Maintaining a sterile environment is a challenge but not that hard.

        • jazzyjackson 6 hours ago

          Then why are the only lab grown meat products ground / reconstituted ? I'm only going off a interview with a startup CEO that pivoted to lab grown egg white because of the aforementioned challenge. You can keep sterile petri dishes, but if you try to reach even a chicken nugget sized piece of solid muscle, you aren't going to keep it free of contaminants.

          • Hnrobert42 5 hours ago

            I thought the ground/reconstituted part was because they couldn't form long chain proteins. Or at least they could not simulate the structure of muscle tissue over long stretches. That is, they could make ground beef, but they couldn't make steak.

          • colechristensen 2 hours ago

            It's hard but people culture animal cells in 5000 gallon bioreactors so it's not about size. We're not really to the point of producing tissues with 3D structure and cell differentiation. That's why lab grown meat is always pink paste ground into something else.

            Building lab grown tissues and not just cell lines is what's being worked on now, for any purpose not only food.

      • cyberax 5 hours ago

        Not really, if you clean your bioreactors well.

    • teaearlgraycold 8 hours ago

      They don't say much, but my guess is the plant ingredients are there to give the white stripes. The cells are probably just a homogeneous pink mass without it.

      • idiotsecant 7 hours ago

        'homogenous pink mass' really was their best album

  • GloriousKoji 10 hours ago

    The large majority of the final product is salmon cells so I think it counts. I don't see how this is too different from fish paste products like imitation crab or chikuwa.

    • mapt 9 hours ago

      Surimi is not mostly fish, it is mostly soy, wheat, various starches. Fish (blended Alaskan pollock usually) is a minority of material in most packagings.

      This came as a shock to me. The macronutrients don't lie, though. Fish is protein and a little fat, carb content is fractions of a gram, and these labels are telling me that there's more carbohydrate than protein.

      The ingredient labels that the FDA allows, do find a way to lie. If you read a ten-ingredient label that says "Ingredients: Beef, wheat flour, corn flour, oats, textured vegetable protein, canola oil, vegetable oil, xanthan gum, carageenan, salt", and tell people that this is the highest-percentage ingredient to the lowest-percentage ingredient ordering, most people will assume it's >75% beef, but all the label is saying numerically is that it's >10% beef; If every other ingredient was in the 9.0 to 9.9% range then the beef input would be around 1/6th of the material. Add more ingredients and this can be manipulated even more.

      I also don't think this is comparable. Blended Alaskan pollock had an immune system before it hit the cold chain.

      • bowmessage 4 hours ago

        Thank you for the point about “ingredient stuffing”. I had never considered this method of deceiving consumers and will be on the lookout for it.

        Why doesn’t the FDA require explicit percentages be listed..?

        • mapt an hour ago

          In other countries, they do.

          In the US, the invisible hand of the market will surely push a food producer to regulate itself effectively.

    • wakawaka28 10 hours ago

      It needs to be clearly distinguished somehow from natural product, just like other "alternative" products.

      • timeon 2 hours ago

        Clear as body milk and salad with meat in it?

  • aperrien 7 hours ago

    If it tastes good and reduces harm to salmon, I'm in.

    • pparanoidd 6 hours ago

      You don't stop to think about health in your food at all?

    • oceanplexian 5 hours ago

      Not allowing something to exist is a really strange way of conceptualizing reduction of harm.

      I'm perfectly fine eating something that was alive, so long as it was treated with respect and was killed humanely. Doing so connects you, a living being, to other living beings that are part of the circle of life, which live and die the same way you and I will.

      • hildolfr 33 minutes ago

        Would you respect being eaten as part of the circle of life? What about your family?

        Where is the line drawn?

        Explain to me the difference between disrespect and being cattle-bolted through the skull.

        When the fish is yanked out of the factory farm and suffocated in air or chilled and frozen alive do you think they experience this respect we're talking about? If so, where?

        Does the operator say thanks to each fish before their brutal, agonizing, often prolonged for market death?

        'respect' is about the most stupid thing I can think to bring up when referencing loss of life in animals.

        It's a meta human concept that means nothing other than the mans approval of method -- it means nothing with regard to the animal or the suffering.

      • fayten 5 hours ago

        Unless you are actively managing your own herd or actively hunting I don’t see how you are connecting to nature at the grocery store.

        People don’t care as long as it tastes good. The current methods we have for farming meat do not scale and we need to work on alternatives. Meat is tasty and people want to eat it.

        Innovation will continue in the lab grown meat sector and when it eventually scales it will over take traditional methods. Current factory farming is anything but natural and there is plenty of harm being done.

      • niek_pas 2 hours ago

        > I'm perfectly fine eating something that was alive, so long as it was treated with respect and was killed humanely. Doing so connects you, a living being, to other living beings that are part of the circle of life, which live and die the same way you and I will.

        Would you say the same thing about killing other humans for food? If not, why not?

      • KempyKolibri 3 hours ago

        Depends on the context, not necessarily weird. If the choice was between “world A” where sentient beings were perpetually bred into existence to be perpetually tortured until they died and “world B” where the breeding stopped and the beings became extinct, it would be insane to favour world A over B.

      • timeon 2 hours ago

        > killed humanely

        What does this mean?

        Not sure about fish but mammals produced for meat are usually killed before adult age. Is that "killed humanely"?

  • burkaman 9 hours ago

    I don't really care if it's called salmon or not, but why is that gross?

    • OsrsNeedsf2P 9 hours ago

      It's gross because it's so misleading

      • glenstein 7 hours ago

        Just so I'm following, you used gross in the food context but not to mean anything about a sensory or culinary experience (which would be the dominant connotation brought to mind by most people who read it), you meant it as kind of an ethical objection?

        Also it's the mostly same ingredients that farmed salmon is already packaged with.

        • bowmessage 4 hours ago

          Which is exactly why I don’t buy farmed salmon.

      • tptacek 8 hours ago

        The entire pitch for this product is that it's lab-grown salmon. Who are they misleading?

      • whycome 6 hours ago

        It’s lab-grown salmon… I was not expecting salmon to be actually raised — that’s just farmed. Cell cultures to create solids was everything I’d expected. The term “plant based ingredients” is kinda dumb though.

  • cyberax 5 hours ago

    > Gross.

    Want something even grosser? Go catch a salmon and then look at how many parasites are in _every_ fish.

    If you have ever eaten salmon, you've swallowed tons of parasites in all stages of their lifecycle.

    • bowmessage 4 hours ago

      I have caught many salmon.

      The parasites are part of the circle of life and are in no way gross to me.

      Sorry you feel that way.

      • KempyKolibri 2 hours ago

        What do you mean by “part of the circle of life”? I’m not sure why that would be a compelling reason to be ok with something either way?

        For most of human history eating meat riddled with maggots was part of the circle of life, is it weird to be grossed out by eating meat riddled with maggots?

      • hildolfr an hour ago

        If you don't think parasite ridden flesh is gross then your meter needs recalibrating.

        Even ancient man avoided parasites when possible. Parasites can kill you, regardless of how natural they are.

        Dog shit and nightshade are part of the circle of life too, but they seem to be avoided by most.

        Something being good because it's 'part of the circle of life', whatever that means, is as blind and irrational as 'all upf is bad by virtue of being defined as upf.'

        Life isn't as simple as black and white.

  • oulipo an hour ago

    Killing salmon is gross too...

  • baby 5 hours ago

    Honestly what is sold as salmon shouldn't be legal. I've completely stopped buying and eating salmon.

  • idiotsecant 7 hours ago

    Why is it any more gross than, for example, meatloaf?

    • colechristensen 7 hours ago

      All of the things in meat loaf are recognizably food.

      Meat, bread, eggs, dairy, onion, herbs, spices.

      Industrial food has a lot of things which are much less recognizable as food.

      Degrees of separation from something alive which I'd like to eat to the ingredient matters to plenty of people.

      • i_love_retros 7 hours ago

        How is eating eggs not gross? It's a chickens egg...

        And milk from a cows udder, how is that not gross?

        You know there's puss and blood in cows milk because they all have raw infected udders from being milked non stop by a machine?

        Enjoy your meatloaf!

        • colechristensen 6 hours ago

          In general I do not find eating animals or animal products offputting. I am an animal, I eat animals. The disconnect from nature caused by your entire diet being boxed and shrinkwrapped gives a person strange perspectives on biological reality.

          Vegitables are grown IN THE DIRT THEY ARE BY DEFINITION DIRTY, FIGS CONTAIN DIGESTED WASPS, nearly every agricultural product contains at least a little bit of BUGS, FRUIT IS THE REPRODUCTIVE ORGANS OF A FLOWER.

          Sigh.

          • bowmessage 4 hours ago

            Well said.

            I will never understand how so many defend the expeller-propelled and solvent laden oils as somehow pleasant and natural…

      • glenstein 7 hours ago

        >Meat

        Isn't that the ingredient in lab grown salmon? Also things you're calling "much less recognizable" are basically varieties of vegetable oil.

  • Klonoar 11 hours ago

    If the cells came from salmon, and it's made to look like salmon, I don't particularly see why we can't call it salmon.

    • mapt 9 hours ago

      Could we call it "Fermented salmon tumor"?

      • teaearlgraycold 8 hours ago

        "Fermented Salmon" sounds funny and relatively accurate to me. Why do you call it a tumor? Are the cells cancerous?

        • trhaynes 8 hours ago

          tumor (noun) An abnormal growth of tissue resulting from uncontrolled, progressive multiplication of cells and serving no physiological function; a neoplasm

        • mapt 8 hours ago

          Multicellular life naturally exists in a well-ordered matrix according to a rough plan, not a blob in a petri dish, and when it deviates too much from that plan we have various pejorative words for it and feel various health consequences as a result of disordered growths.

          Tissue culture in general is more like cancer than not like cancer, even when using "non-cancerous" cell lines. But cancerous and "immortalized" cell lines are particularly useful in cell culture because they don't snuff themselves out. https://en.wikipedia.org/wiki/Immortalised_cell_line

        • Sn0wCoder 7 hours ago

          'benign tumor' maybe some Salmon Lipomas with crackers and cheese.

    • Teever 10 hours ago

      Because consumers have a reasonable expectation that the foods that they buy and eat are called the words that they've come to expect them to be called and not some sort of laboratory grown facsimile.

      • Klonoar 8 hours ago

        We have had re-use of words in food for ages now and it's not a particularly big problem.

        If a consumer has an expectation that what they're eating and drinking are specific things, they would be well served by learning to read the label(s). Nobody is serving these things outside of niche restaurant experiences and calling them the exact same thing as their OG counterparts.

        • bowmessage 3 hours ago

          Why are you defending corporations who thrive on the for-profit deception of consumers?

          • Klonoar 3 hours ago

            It's a neat trick, wording-wise, to try and make it out like I'm doing that. It's fairly clear that I'm not doing that.

            e.g, Almond _milk_ has been a thing for centuries now. Everyone knows it's not from a cow, yet we call it milk because the end product is similar enough that people get what the point is. Humanity will likely do this until the heat death of the universe. You should probably just get over it.

    • mvdtnz 11 hours ago

      If I make a fish potato cake in the shape of a snapper can I call it "snapper"?

      • Klonoar 10 hours ago

        Sure. I'm comfortable either reading the description on a menu or the packaging it presumably comes in to determine what I'm actually getting.

        • maximus_01 10 hours ago

          I think that example wasn't the best as it's probably so obvious it isn't salmon it wouldn't fool anyone. But would you be comfortable if someone sold Hoki or Puffer Fish as Salmon? And then only in the fine print said it was actually Hoki that tasted like salmon or whatever. What if someone sold actual fish but called it Tofu, and only disclosed in the description that it was fish that tasted like Tofu?

          That is a world I don't want to live in.

          • zukzuk 10 hours ago

            Almost every sushi restaurant in North America sells “crab” that contains 0% crab. Very few people seem to make a fuss about this.

            • bowmessage 3 hours ago

              Very few people realize what they’re actually eating, I fear.

            • maximus_01 9 hours ago

              I must admit I didn't know that. Do you think that is widely known amongst people who eat them? But yes, either way, I find that disturbing.

            • frumplestlatz 4 hours ago

              … and it must be clearly labeled as imitation crab on the menu. They cannot just call it “crab”.

          • Klonoar 8 hours ago

            You already live in that world and don't seem to know it.

            • maximus_01 7 hours ago

              It does seem so.

              To be fair I live in Australia which does seem to have much stricter labelling requirements than the US.

        • rvba 7 hours ago

          "I can't believe it's not butter" product

          • rectang 7 hours ago

            Or as my brother and I called it, "Ick-bihn-buh" — enunciating the "ICBINB" acronym.

            The proof-of-concept marketing name "I Can't Believe It's Not Salmon" illustrates the fundamental problem here. Can lab-grown salmon be labeled as just plain "salmon"? Can it reside in the meat department right next to farm-raised and wild-caught salmon fillets? Does it always have to be prepended with "cultivated"?

        • goda90 10 hours ago

          So why not just call it "vegetable and lab grown salmon cells"?

      • jamiek88 10 hours ago

        If you use the quotation marks on the menu then yes! ‘Fish’ and ‘chips’ hahah.

        It’s kinda like how they’ve started calling chocolate type products that have never seen a cocoa bean ‘chocolatey’.

        Do we accept we are in a dystopia yet?

        • Klonoar 8 hours ago

          Sure, I think that's fine and helpful when places do that - and in fact not dystopian. These things are about explaining what taste/texture/etc a dish is trying to convey.

          • bowmessage 3 hours ago

            They’re trying to cut corners and swindle inattentive buyers. That’s it.

            • Klonoar 3 hours ago

              That is not it, and throwing short inflammatory comments up and down this comment chain isn't going to do much except clutter it up.

              (Almost nobody who goes in to a restaurant is fooled by "Fish" in quotation marks on the menu; it's an alarming enough call-out to make anyone aware of it)

      • leoqa 8 hours ago

        Wait until you hear about Gummy Bears.

      • bigyabai 10 hours ago

        If you make a cheesy cracker and call it a Goldfish, nobody gets too upset.

    • pstuart 10 hours ago

      "cultivated" is a reasonable label for these things. So "cultivated salmon" is a concise and accurate description of what is being served.

      • dkiebd 10 hours ago

        Cultivated seems misleading since it sounds like it’s a real fish from a fish farm.

      • unsnap_biceps 10 hours ago

        And it's listed as cultivated on the menus of the restaurants they list on their site.

  • derefr 10 hours ago

    Look more closely. Here's their actual ingredients list (from https://www.wildtypefoods.com/faqs/why-are-there-other-ingre...):

    > In addition to water and cell-cultivated salmon, our saku contains fats derived from canola, sunflower seeds, and algae, soy (an allergen), potato starch, konjac (a root vegetable), beta-carotene and lycopene (natural colors), carrageenan (an extract from red seaweed), and natural flavors.

    Think about why each of these things are in there:

    • Fats — because the parts [tissues] of the salmon that we eat, have not just muscle cells contained in them [the part that tastes + mouthfeels + cooks like salmon], but also fat cells (adipocytes), to contribute the taste + mouthfeel + cooking properties of "fatty tissue" [which is how we expect salmon to be] vs "lean tissue". And sure, the people creating this thing could have another tank growing "salmon-derived adipocytes", with some hormone bath to trick those adipocytes into absorbing and metabolizing nutrients from the environment to grow heavy with fat... but why bother? (That actually sounds dangerous, in fact — you might end up eating big doses of fish hormones trapped in the fat.) At the micro level, a little sphere of fat is a little sphere of fat; you can use a salmon adipocyte, some other kind of adipocyte, or even just a skin of sodium alginate, and the taste and texture of the result will be identical, as long as the fat inside the bag has identical properties (glyceride chain length, mostly).

    • Natural colors and flavors — weirdly enough, because salmon grown on its own wouldn't look or taste fully like salmon. The look and flavor of salmon comes not just from what the salmon itself produces via the action of its cells/proteins/DNA, but also from "impurities" — things the salmon eats, that end up depositing into the salmon's tissues over time. Like how eating shrimp makes flamingos pink. Salmon without those things is white, and missing some of the sweetness we associate with salmon. (You can even notice this in salmon meat from different conditions; wild-caught salmon usually gets more of these nutrient sources than farmed salmon, so wild-caught salmon is often a much deeper reddish-pink color than the orange of farmed salmon.)

    • Starch, maybe carrageenan (and the implicit ingredient, water) — together, a simulacrum of (slightly-viscous) salmon blood. Using water alone wouldn't work; it's too thin, it'd just run out of the muscle tissue like a water from a sponge, desiccating the tissue over a span of minutes. You need some thickener to prevent that. (I suppose you could make salmon blood plasma + platelets. Might be more nutritious if you did. Not sure how you'd get it into the tissue reliably, without any kind of circulatory system in there. And it probably doesn't make much of a difference to taste or texture even if you did. But this might still be a v2.0 goal of theirs.)

    • Soy and konjac (and also maybe carrageenan here) — a simulacrum of connective tissue, i.e. collagen. This is likely the matrix holding the cells in place. There's no such thing as "cells stacked directly on other cells" that actually stays together; there needs to be some non-cellular tissue matrix that the cells slot into. (Compare/contrast: "meat glue." Is a chicken nugget chicken?)

    Why not actual collagen as a matrix, or maybe, say, gelatin? Why not ground-up shrimp as a colorant instead of beta carotene + lycopene? Why vegetable oils instead of animal fats? In all these cases, probably because their goal with these ingredients seems to be to only build this salmon out of plants + cells, rather than any animal byproducts. An unstated premise here seems to be that they want to design the process such that no matter how far it gets scaled up, there's no point at which it would be more economical to switch one of the ingredient sources from "make it in a bioreactor" to "get it from an animal byproduct sources", and at even further scale, "drive animal slaughter to get said byproduct as the product."

    AFAICT, this is almost the closest thing you will ever be able to get to something you can call "salmon" — or maybe more specifically, "animal-harm-free salmon" — that can be created solely in a lab.

    (To get any closer, you'd need to get pretty mad-science-y. You could, in theory, genetically engineer a... tree, or what-have-you, that would metabolically synthesize the salmon blood plasma, the salmon connective tissue, the salmon-prey-species tissue trace impurities, etc.; and also act as a host to a commensal salmon cell population; eventually putting all that together inside a fruit or something. Pluck and peel the fruit, and inside — salmon muscle matrix tissue, fully cellularized, with solutes. [Though probably with the tree's vascularization, rather than salmon vascularization.] We're probably 50 years from understanding genetic engineering well enough to do that; and even then, it'd probably be operationally impractical, due to salmon muscle tissue rotting at any temperature a tree would grow at. But that product would technically be "closer to salmon", I guess.)

    • bowmessage 10 hours ago

      > Why not actual collagen as a matrix, or maybe, say, gelatin? Why not ground-up shrimp as a colorant instead of beta carotent + lycopene? Why vegetable oils instead of animal fats?

      Simple answer: they're cutting corners -- increasing shelf life, decreasing production costs, and overall increasing profits, like many of the big food corporations operating today.

      • derefr 9 hours ago

        I don't know about that.

        Buying some filtered animal-derived blood plasma on the open market and letting the tissue grow/soak in it, would likely be a lot cheaper than precision mixing+dispersing of thickeners + reverse-pressure-gradient tissue impregnation of those thickeners. Food-grade blood plasma is the lowest-demand animal byproduct there is — it's what gets rejected out of even blood-sausage manufacture.

        Same with collagen vs., specifically, carrageenan — collagen's cheap in bulk and works great for getting animal cells to stick to it; carrageenan's expensive, finicky to work with, and there are concerns about the carcinogenic effects of its long-term consumption. Many food-product manufacturers have moved away from previous formulations containing carrageenan; companies are only sticking with carrageenan at this point if there's nothing else that works within their constraints. Judging by other carrageenan-containing products, those constraints are probably something like "plant-derived; solid at room temperature; melts in your mouth; decent compressive strength, yet tears easily under tension."

        And vegetable oils would be cheaper than animal fats... but vegetable oils with the same set of health guarantees as salmon (i.e. "omega-3 rich" vegetable oils) are not. And their product does claim to have the same health benefits as real salmon; so presumably they are aiming for that omega-3:omega-6 ratio target, since it's usually the headline "health benefit" of eating salmon. Which means they're probably buying, continuously-measuring, and mixing different oils to hit that ratio — similar to what orange-juice processors do to create a homogeneous juice.

      • lukevp 10 hours ago

        The cost of the processes for these alternative meats astronomically outweighs the cost of ingredients, especially the cell culturing. It is unlikely that any of these companies are even making profit at this point. This is a long play to get the public to buy into this alternative food source, and only then will the scaling be enough to reasonably profit from any of this. There’s a baseline cost that they have to hit (farm raised salmon) and it’s incredibly cheap. Swapping out ingredients won’t make it cost competitive. Scaling up bioreactors might.

  • kamaal 6 hours ago

    >>This should not legally be allowed to be marketed as salmon

    The beginning of wisdom is to call things by their correct name

    - Confucius

    They need to call this tankcellfillet or something on those lines. Companies must not be allowed to get away to slap the tag healthy on clearly harmful foods and get away.

    • lovich 6 hours ago

      I’m all for regulations on truthful marketing, but you made a big leap to

      >clearly harmful foods

  • dekhn 10 hours ago

    "Engineered salmon product"?

  • mvdtnz 11 hours ago

    "It's true that our salmon represents innovative science, but first and foremost, it's just really good fish".

    It's certainly not fish.

    • lelandfe 8 hours ago

      It is especially not just fish.

      • tjr 7 hours ago

        Almost, but not entirely, unlike fish.

alexose 10 hours ago

Hey, I just went to Kann to try it. It was very… smooth

  • arjvik 10 hours ago

    Similar to sushi-grade salmon?

    • alexose 7 hours ago

      It's a little hard to describe. Flavor-wise, I thought it was great. Very clean, savory taste with no fishiness. The texture wasn't right, though. Too smooth and consistent, I guess due to the lack of connective tissue. Still incredibly impressive and exciting technology.

      Also, the dish itself was really cool. Kann served it as sashimi, along with a bunch of small pickled things and a hunk of smoked watermelon.

KempyKolibri 3 hours ago

I think the world would be a better place if everyone went vegan.

However, I’m not convinced that vegan activism via pointing out that many people’s behaviours are at odds with their stated ethical preferences is particularly effective.

I suspect this is because many vegan activists make the assumption that people have ethical preferences which then drive their behaviour. For many (most?) people, though, I think they act the way that feels good to them and then come up with justifications for it post-hoc, even if those justifications are illogical.

As such, I live in hope that lab-grown meat will be tasty and cheap enough that people switch across and stop consuming animal products, which will give humanity the space to look back and see the abhorrent nature of animal agriculture for what it is and ban it outright.

With any luck, we’ll view our current generation’s treatment of animals with the same confusion we feel when we consider our forebears’ tolerance of slavery.

Bring on the cultured salmon!

  • lordofgibbons 3 hours ago

    > I think the world would be a better place if everyone went vegan.

    Strongly disagree. I absolutely hate that animals have to be killed for us to eat meat. And the industrial scale cruelty of factory farming gives me existential dread. But I have yet to see a healthy looking vegan person.

    I've lived in a couple of very liberal cities with vegans, and every single one I met looked... just sick and unhealthy.

    But I think we're on the same page w.r.t the best end-goal. I can't wait for cultured meats so we can stop inflicting so much cruelty on farm animals.

    • shlant 2 hours ago

      > But I have yet to see a healthy looking vegan person.

      This anecdata is so wrong and only serves to degrade the conversation. I can only imagine you have some sort of bias that convinced you this was worth sharing.

      There are a wide range of people who are vegan with various aesthetics, just as with any diet. There is also a selection bias as veganism can attract people who have health issues that they are treating with diet. Your judgement of the efficacy and impact of a lifestyle being based on some people you've met tells me your way of thinking about the world is deeply flawed and shallow.

    • jpdenford 2 hours ago

      There are plenty of replies raising the issue of empirics vs anecdotal evidence. However to add to the anecdotal, there are many top level vegan athletes out there - Lewis Hamilton, Venus Williams to name a couple of particularly famous ones. It’s worth looking up though as it does show that it’s at least possible to be vegan and much healthier than the average person (depending on your definition of healthy I suppose).

    • KempyKolibri 2 hours ago

      Eh, I think there are several reasons to favour the empirics we have on the subject over anecdotal experiences, which are going to be coloured by problematic biases (toupee fallacy, etc).

      When we look at the data on the subject, both in terms of shorter term RCTs looking at biomarkers and longer term observational data, vegan diets seem non-inferior to the other top-tier dietary patterns we see for lifespan and healthspan (med, lacto-ovo vegetarian etc).

      That said, I’m sympathetic to the view that with currently available foods one does have to be more mindful of diet than when on an omni diet - I think that’s true. But when an omni dieter looks unhealthy we just say “that guy looks rough” and when we see a vegan who looks unhealthy we say “vegan diets make you look rough”.

      • shlant 2 hours ago

        > But when an omni dieter looks unhealthy we just say “that guy looks rough” and when we see a vegan who looks unhealthy we say “vegan diets make you look rough”.

        many such cases. People have no idea about how much their bias influences their perception of the world and then share the output of that worldview as if it is relevant to reality

        • KempyKolibri 2 hours ago

          Yep, and we can even see it in others. I have little doubt that if the person I replied to was a passenger in a car, the driver got cut off by someone and they responded by making a sweeping generalisation about people of that race/gender/religion driving poorly they’d be able to identify the same bias at play.

          As I say, my thesis is that these double standards/logical contradictions are intellectual tools to protect us from our cognitive dissonance. We’re not really operating from a set of logically coherent principles for the most part.

          I say this without judgement or any belief that I’m not doing the same thing in a million areas in my life. Just to point out that this is why I lean more towards cultivated meat than outreach activism when it comes to veganising the world!

    • SlowTao 2 hours ago

      Just out of interest, in what way do you see them as unhealthy? Mostly that the concept of health can vary wildly.

      I would also say that i have seen the complete opposite to you, alas this is all anecdotal.

themgt 10 hours ago

We’ve worked hard to ensure that cultivated salmon cells are the first ingredient in our salmon saku (after water). After we harvest our cells, we integrate them with plant components to create the desired texture and flavor of a traditional salmon fillet.

In addition to water and cell-cultivated salmon, our saku contains fats derived from canola, sunflower seeds, and algae, soy (an allergen), potato starch, konjac (a root vegetable), beta-carotene and lycopene (natural colors), carrageenan (an extract from red seaweed), and natural flavors.

Hmm. They also compare their place to a microbrewery but I can't find any photos of the actual production process, generally a point of pride for a microbrewery. It sounds less like "lab grown meat" than literally "lab grown cells" + other stuff to mimic aspects of meat texture/flavor/color.

https://www.wildtypefoods.com/faqs/why-are-there-other-ingre...

aussieguy1234 7 hours ago

Salmon farming is causing huge environmental damage in Tasmania.

https://goodfish.org.au/species/atlantic-salmon-tassal/

They've taken what was a pristine harbour untouched by humans and turned it into a sewer for salmon effluent. There is a prehistoric fish, the maugean skate, that is likely to go extinct if the salmon farming continues.

aglavine 5 hours ago

Isn't obvious they should first offer exotic food.

I mean, 'Whale' meat or 'Caviar' or 'Foie Gras' instead of ordinary 'Salmon' would find far more market.

janalsncm 10 hours ago

Lab grown meat solves a ton of issues: animal welfare, environment (both CO2 and clearing land for agriculture), food safety, and potentially cost too. It can’t come fast enough.

  • skybrian 10 hours ago

    Maybe someday, but for now, it's very expensive, and that suggests that it's also using lots of environmental resources.

    • joha4270 3 hours ago

      Alternative explanations (pick and chose any you like)

      * High demand but limited supply

      * Unable to externalize costs that wild/farmed fish doesn't pay

      * R/D investments that needs to be recouped

      * Small production with a lack of economy of scale

      Oh it could obviously be this is a terrible product where its more important to appear environmentally friendly than to actually be so. But lets see where it is in a decade, with my current limited data it looks like a step in the right direction.

  • swat535 7 hours ago

    Animal welfare can be solved with regulations and CO2 contributions is debatable.

    I’m not sure about the cost savings either, at least right now it doesn’t seem feasible.

    Innovation is fun but I think the best way to tackle all your points is to keep the pressure on legislation.

    • Intralexical 7 hours ago

      IDK. Some might say that the "eat" in "meat" is incompatible with welfare.

  • __turbobrew__ 6 hours ago

    All of those things are solved by eating legumes as well. I would rather eat protein rich vegetarian food over lab grown meat. I still eat meat but maybe only once a week, I really enjoy discovering what other cultures have created for meat free meals. Hell, hundreds of millions of Indians are vegetarians, and I would much rather cook and eat Indian food over eating some abomination of nature which only exists due to human’s destructive diet tendencies and lack of discipline. I also refuse to eat beyond meat either as those meat substitute products are very processed and far from their natural state.

  • cogman10 10 hours ago

    > CO2, food safety

    I'm not 100% sure either of those has been proven out.

    I could see CO2, but it sort of depends on how much power the bioreactor and sterilization consumes and how much methane is release. Granted, it'd be easier to capture those and easier to place these reactors in or near a grocery store, for example, for immediate delivery.

    Food safety is almost certainly going to be a bigger problem. The big problem with bioreactors is they are cultivating the ideal substance for very nasty bacteria/fungus/etc to flourish in. Bioreactors do not have immune systems. That means keeping things absolutely sterile is of the utmost importance. I'm sure when the initial products are produced safety will be pristine. However, what happens when the CEOs of these companies decide to cut back? Heck, what happens when the new guy forgets to do a sterilization cycle or runs it short?

    A major issue is these will be regulated by the FDA which has a history of doing a poor job of keeping food safe. I'd feel better if it were under the jurisdiction of the USDA.

    • unsnap_biceps 10 hours ago

      Looking beyond just eating the output, encouraging research into bioreactors and effective sterilization is a great path towards lab grown organs for humans. Imagine a world where getting a heart transplant isn't a lottery anymore. This is a worthy path for research imho.

      • mapt 9 hours ago

        Imagine a world where you have to take whatever "heart" a pioneering lab can produce for under $100. Are you gonna be in the first group of recipients to risk it, knowing that these labs are largely unregulated startups?

        I can cherish the research path and value the intended endpoint, but knowing what I know of agribusiness, early approval to market seems a mite reckless. Particularly in 2025. Particularly with "sushi-grade fish".

        We produce millions of tons of affordable meat from industrial production of animals THAT HAVE immune systems, swimming in antibiotics, that the FDA tells you to cook thoroughly because it's definitely full of salmonella. We chop it up using child labor on production lines that would make you a vegetarian if you saw them.

        • janalsncm 9 hours ago

          Unfortunately the alternative for not using a lab grown heart in that scenario would be death, not a human heart. So I’m guessing many people will take it.

    • janalsncm 9 hours ago

      You bring up a good point, a future steak factory will be a lot more centralized than the distributed system of farms we have today. So an outbreak in one would significantly disrupt the market, at a minimum, and in the worst case cause a mass outbreak. The flip side is that a factory has a higher ceiling for cleanliness and disease surveillance. I would be wary of foreign lab grown meat for this reason.

  • throwaway422432 10 hours ago

    Their first additive after water and salmon cells is canola derived so any environmental or food safety claims should factor that in.

    Canola is often sprayed with neonicotinoids and the oil processed with solvents like hexane.

    I'd personally prefer to get my omega acids from real salmon.

    • schuyler2d 8 hours ago

      Just balance that as well with what chemicals and elements show up in farmed salmon and wild salmon (heavy metals, micro plastics, PBDEs,...)

      Not saying one's better, just that all our food sources have higher and lower quality steps before market.

exabrial 10 hours ago

I'm already picky with processed food. This takes the cake on the highest form of processed available.

Hard no from me, not even once.

  • chilldsgn 3 hours ago

    Same sentiment from me. I'd rather pay more and eat the real thing.

  • mr90210 9 hours ago

    I would think that much more people would share the same beliefs. Why would I want to eat lab grown salmon?

    I’d rather eat non-lab grown salmon once a month or once a quarter than eating that f—— aberration.

    • presentation 6 hours ago

      Because some people eat salmon more than once a month, care about the environment or animal welfare, and don't think that processed foods are inherently disgusting.

spamjavalin 5 hours ago

Good - humans need to stop killing things, stop burning things to make money.

arjvik 11 hours ago

> A handful of states, including Florida and Alabama, have banned or are considering bans on the creation and sale of the alternative protein.

Ouch. Red states are pro-deregulation, until laissez-faire innovation offends their beliefs.

  • bowmessage 11 hours ago

    [flagged]

    • sunshinesnacks 11 hours ago

      Like from coal ash ponds that might leak heavy metals into drinking water?

      https://alabamareflector.com/2025/08/02/capped-alabama-coal-...

      https://alabamarivers.org/coal-ash/

      • henry2023 10 hours ago

        “Of course Clean Coal couldn’t possibly be the reason. Your data is wrong.”

        That’s all it takes for them to dismiss any argument.

        • bowmessage 10 hours ago

          Please don't lump me (GP) into "them". I think this is also of grave concern.

          • henry2023 4 hours ago

            Sorry didn’t meant to put you on that category. It was more a critic to the current political disclosure level going on virtually everywhere .

          • bryant 8 hours ago

            can you clarify your specific concerns around lab-grown salmon that you feel have not been accounted for with the regulatory review that was performed?

            Referring to your "poisons the populace" comment. Do you have evidence substantiating your suggestion that lab-grown salmon will "poison" people? I'm substantially curious because as I understand it, the risk of heavy metal poisoning and parasites commonly found in wild salmon are eliminated when lab grown.

  • henry2023 10 hours ago

    [flagged]

    • hx8 8 hours ago

      Sometimes politicians beat the drum about free markets when they want to privatize currently public services. Sometimes politicians beat the drum about free markets when they want to modify regulations to favor their favorite businesses. It's always treated as some fantastical force that will magically provide efficient solutions.

      Sometimes the most efficient solution is to collaborate in the way only a government can organize. Sometimes regulations do more good than harm. If someone cannot articulate exactly why their proposal is a good idea and instead relies on repeating myths then be wary.

    • user3939382 8 hours ago

      Free market presupposes no regulatory capture which I’m pretty sure is inevitable under any framework

  • tomp 11 hours ago

    It's not about beliefs. It's about slippery slopes.

    As we've seen with incandescent light bulbs and plastic straws, "free market" is only temporary, until the "bad" thing simply gets banned.

    They're just pre-emptively banning artificial meat, to prevent real meat from being banned!

    • MostlyStable 10 hours ago

      If that's the goal, why not pass a law saying that real meat products are not allowed to be banned?

      • VladVladikoff 8 hours ago

        Until a law says that they can be banned? Seems like a typical pointless virtue signalling waste of time. What’s the point to pass a law that is already the law?

        • trenchpilgrim 7 hours ago

          That's a common thing in the US - a state level law restricting the laws a county or city can create.

    • trenchpilgrim 10 hours ago

      That makes as much sense as banning cars to protect the railroads

    • delecti 10 hours ago

      Is this meant to be a straw man or a steel man of that position?

      The idea of preemptively banning something so it can't become better than the status quo seems ludicrous.

      • tomp 9 hours ago

        Plastic straws are better, as are incandescent light bulbs.

        The proof is in the pudding / free market. If the alternatives (paper straws, LED bulbs) were better, people would voluntarily buy them! (cf: mobile phones vs. stationary phones, almost noone has the latter these days, because the former are just - better!) Instead, they're banned because they're better.

        • tyleo 9 hours ago

          That seems like bs to me. Normal people aren’t really buying much straws and I don’t know anyone still preferring the incandescent bulbs except maybe in some Christmas varieties.

          edit: I looked into it and incandescent bulbs aren’t normally preferred but there’s a small following. Even the following admits LED bulbs have a lot of benefits. It seems they just don’t like all the colors.

          • cosmic_cheese 8 hours ago

            Incandescent bulbs produce pleasant light, but there are LED bulbs that have high CRI’s that the discerning consumer can opt to buy. The best thing to do here in my opinion is to encourage improvement of LED bulb tech by buying the nicer ones instead of cheaping out on low CRI bulbs.

          • trenchpilgrim 7 hours ago

            Interestingly, there's a company that makes LED Christmas lights that look like incandescent lights. They've gotten quite popular- they have to be bought by preordering in summer to guarantee a set by the holidays.

            https://www.seasonsreflection.com/vintaglo

          • SoftTalker 8 hours ago

            LED bulbs are about 10x the price and don’t last any longer. That’s what I don’t like. I’d buy them if the cost the same or close, or lasted substantially longer.

            • p_j_w 8 hours ago

              >LED bulbs are about 10x the price and don’t last any longer.

              Every bit of research I've ever seen shows LEDs DO last substantially longer. 5-50x longer, depending on which kinda light you'd like to compare to [1]. They're also much cheaper over the long run when you factor in the cost of electricity.

              [1] https://www.sciencedirect.com/science/article/pii/S136403211...

            • throwaway2016a 8 hours ago

              When was the last time you actually priced them out?

              When they first came up they were pricy but unless you're talking about fancy smart-bulbs with Wifi and color changing, they are not 10x the price. And they empirically last 5-20+ times longer.

              So even before you consider that a huge portion of the energy put into incandescence is lost to heat (thereby making it cost MUCH more in electricity), they are still roughly the same price after accounting for lifespan.

            • acdha 8 hours ago

              Citation needed on both points. The LED bulbs I'm using right now were less than double the price when I bought my house 15 years ago and while every incandescent and CFL bulb in the house has failed and been replaced since then, the LED bulbs I bought are still going strong and have paid for themselves many times over with 90% reduction in electricity usage.

              • SoftTalker 7 hours ago

                Don't need a citation, as it's my personal experience. I'm not going to do a market research project for fskcing light bulbs. I buy them at Target, or wherever. They maybe last a year, like incandescents. Occasionally they last much less, like a week. And when they die, they are e-waste (at least better than CFLs, which are straight up hazmat waste). An incandescent bulb is a bit of glass and metal.

                I used to find incandescent bulbs 4 for a dollar on sale. An LED bulb is typically at least a couple of bucks, that's why I say 10x the price.

                I will grant they use less electricity, but my electric bill hasn't noticably changed. The amount of electricity I use for lights in my home isn't even noise in my monthly budget. But what is annoying is having to get out a stepladder once a month to change a bulb, when the huge selling point on these bulbs is that they were worth the price because they would last 10x as long.

                • tmeasday 6 hours ago

                  Wow, something weird is going on in your house. I literally never change my light bulbs, I was just thinking about this the other day when I was looking at my extra bulbs and considering where to store them. It occurred to me it's been literally years since I changed a bulb, whereas in the old days it used to be a regular occurrence.

                  Also it's not hard to work out how much electricity you are saving. If you are worried about a couple of bucks, it won't take much usage of a 80W bulb to blow through that.

              • rectang 8 hours ago

                Anecdotally, the LED bulbs I've bought from Ace Hardware (BR30 for 65 watt recessed kitchen lighting, and A19 for 75 watt classic bulbs) have consistently failed on order-of-months timescales similar to incandescents. Same with some Feit A19s from a few years back. But they cost more than incandescents!

                Apparently the market tolerates this garbage even though LEDs are supposed to be a superior technology and last longer (and some I've bought years ago have, I just don't remember the brand and it was in another house). Perhaps Ace is practicing planned obsolescence and taking advantage of their customers' expectations that "light bulbs get replaced"?

                • tmeasday 6 hours ago

                  Yeah, weird (see reply to sibling). I have Philips Hue bulbs and I literally haven't replaced any of the ones I put in like 3-4 years ago.

        • Loocid 6 hours ago

          >The proof is in the pudding / free market.

          Dumping toxic waste into a river would also lower costs for consumers vs disposing of it correctly, but there are regulations to prevent that. Complete unobstructed free market capitalism is not sustainable, there needs to be a balance.

    • BurningFrog 8 hours ago

      "We had to destroy the village in order to save it."

mapt 11 hours ago

> To make their product, the food company’s scientists collect living cells from Pacific salmon and grow them in cell cultivators that mimic the inside of a wild fish—controlling factors like temperature, pH and nutrients, per their website. After harvesting them, the team incorporates plant-based ingredients to make the hunk of cells taste, feel and look like salmon fillets.

So... Like a wild fish, but with NO IMMUNE SYSTEM WHATSOEVER, which requires your sterilization protocols to be effectively perfect.

NASA has tried and failed to get their sterilization protocols to perfection levels for Mars landers, and consistently failed despite using basically zero organic materials.

We're going to cook this stuff, yes, sure (aren't we?)... but the squick is rational. And the problem gets inherently worse at larger scale production.

  • MostlyStable 10 hours ago

    The lack of an immune system is not a health and safety risk, it's a business risk. An infected batch won't get served to humans it will just die/fail and need to be thrown out. Fighting infection is one of the reasons that lab-grown meats are so expensive. I have seen reasonably convincing technical analyses which claim that it would require pretty massive technological innovations (that are not anywhere on the horizon so far) to make any lab-grown meats economically viable. That's very likely the reason for the fact that (as pointed out in another comment), this is not pure salmon, it's salmon mixed with vegetable product. That was almost definitely a cost-saving measure.

    My personal guess is that the first actually economically viable lab-grown meats will be of endangered/extinct animals that the extremely wealthy will be willing to pay the exorbitant costs that it takes to create them for the novelty factor.

    • mapt 10 hours ago

      There are very likely degrees of infection which are not obviously spoiled, but which have health consequences if consumed. The locus at which the antibiotic/etc protocols are mostly but not entirely effective.

      If they're actively pushing into the market, that means they're selling _something_ at maybe $30-$100/kg. Would you trust that something, knowing what you know of animal tissue bioreactors? Would you trust a restaurant serving thousands of meals of that something?

      Relevant - https://www.youtube.com/watch?v=_ZGPjvFkLzUW

  • arrosenberg 10 hours ago

    Can you explain why this situation is any different than regular meat? I.e. Fish immune systems don’t stop parasites from being present in the meat, flash freezing is what kills the parasites.

    • mapt 10 hours ago

      Parasitic worms are huge, complex multicellular animals that co-evolved to sometimes survive the immune system response to their presence; Freezing kills them because they are huge and the scale of ice crystals severs important body parts. Living bacteria, living fungi, spores from these, viruses, and importantly heat-resistant toxins produced by these, are what I'm worried about.

      One of modern humanity's oldest activities is fermenting carbohydrates in large bioreactors into alcohol, yogurt, and pickles, but there are a lot of things that turned out not to work in that history.

      When we try to fabricate, say, monoclonal antibodies using large cultures of multicellular tissues for pharmaceutical work, the price ends up coming out to millions of dollars a kilogram.

      I am implicitly skeptical of the protocols of a protein tissue culture that has to be produced at the ~$30/kg price level.

      Could you eat it and not die? I'm sure!

      But could you feed people with a billion meals worth of batches and have nobody die? I'm less sure! My understanding is that tissue culture failures are frequently the bane of a biologist's research program.

    • goda90 10 hours ago

      This obviously varies by animal, but some meats are safe to eat raw or undercooked if the animal was healthy because the meat doesn't have lots of pathogens inside it. Flash freezing won't kill bacteria or viruses that the immune system of an animal might.

    • LeifCarrotson 10 hours ago

      Fish immune systems sole reason for being is to stop parasites from being present in the meat while the fish is alive. They're literally swimming through a soup of arthropods, plankton, algae, bacteria, and viruses that would love nothing more to turn their meat into more of themselves. There's always a bigger fish that is trying to eat them, yes, but the smaller critters want to eat as well!

      Freezing doesn't kill the parasites, it slows the clock that started ticking when the fish was killed. It's not pasteurization, like what's done to canned tuna. It just slows the clock when you refrigerate or freeze the fish, but does not reset it to zero. And of course, if you're eating fresh fish that was healthy when it was killed, there's no need for an intermediate freezing or pasteurizing step.

      This situation is different because the "clock" starts when the cell cultures are removed from the donor salmon. The whole blob/tank/plate/catalyzing surface (I'm not sure what the design is, I wish they had more documentation) on which the product grows for the whole time that the product is growing is vulnerable to a single bacterium that would grow out of control, like an immunocompromised human might be killed by an ordinary illness that most people would shrug off in 24 hours.

      • dekhn 10 hours ago

        Freezing (properly) is widely considered (by scientific establishment) to kill most parasites, not just slow them down.

        • mapt 10 hours ago

          When biologists talk about parasites, they're talking about numerous organisms from multiple kingdoms in one of the widest ecological niches.

          When the FDA talks about freezing killing parasites in fish, they're talking specifically about anisakis worms - https://en.wikipedia.org/wiki/Anisakis

      • cyberax 5 hours ago

        > Fish immune systems sole reason for being is to stop parasites from being present in the meat while the fish is alive.

        Ah, good news for you then! Fish immune system most definitely does NOT stop parasites. Every (and I mean it, every) salmon you've ever eaten had some parts of parasites in them.

        That's also why you absolutely should NOT eat fresh-caught salmon without thoroughly cooking it. Industrially-caught salmon is always frozen, and it kills parasites.

        • mapt an hour ago

          These fish grew large enough for humans to eye as food, because parasites were effectively limited by the immune system from devouring the entire fish. It's not perfectly effective, but it doesn't need to be.

  • zzzoom 10 hours ago

    Don't worry, if you catch any disease you can use any antibiotic that still works after spraying farmed salmon willy-nilly for years.

    • mapt 9 hours ago

      Antibiotics only work on live bacteria, and only sometimes. "Any disease" is a much broader category.

      • zzzoom 9 hours ago

        Any disease you'd catch from lab-grown meat...

  • throwaway889900 11 hours ago

    Their advertising of it being like a sushi cut then makes this possibly dangerous marketing then, no?

    • margalabargala 10 hours ago

      No, not really, because the parent comment is freaking out about a problem that doesn't exist.

      It's not going to be possible to grow a thing that looks like a piece of salmon but is secretly riddled with viruses and bacteria.

      Either the lab gets their sterile technique right and they wind up with something that looks like salmon, or they get it wrong and you wind up with bacteria slop. Things that look like salmon can only become so if no bacteria and viruses are present.

      • dekhn 10 hours ago

        In the real world I don't think you'll find salmon that don't have bacteria and viruses (https://www.nature.com/articles/s41598-023-43345-x shows both "good" and "bad" bacteria and certainly many salmon are infected with a range of viruses (not sure if there are any "good" viral infections, but some are not fatal).

        Don't forget that salmon and most other deep sea fish are immediately frozen when caught, which not only helps preserve flavor, but eliminates parasites (https://en.wikipedia.org/wiki/Diseases_and_parasites_in_salm...)

      • mapt 10 hours ago

        A fair point, but wouldn't it only become unrecognizable at levels that mean you're effectively eating pus instead of salmon? My understanding is that the effective innoculation needed to give botulism to a human baby (who has an immune system, just less of one than we do) is <100 spores, which is picograms.

        There's just such a gulf between the prices at which this is feasible for food use, and the prices at which existing large bioreactors can culture animal tissue.

        If we can't even get plant slop ("algal biodiesel") culture consistent and cheap enough to burn in an engine, or get plant slop ("tilapia feedstock algae") cheap enough to industrialize to outcompete chickens... I don't know that I'm comfortable eating bioreactor meat that can only survive in the FDA danger zone.

        • XorNot 8 hours ago

          Living animals with immune systems are the only types of organisms which can effectively host pathogens such that they can be communicated. Even your example belies the problem: pus is produced by the immune system destroying bacteria, it isn't a bacterial colony itself.

          In an a bioreactor where no immune system exists, there can't be a latent infection: there's no immune system! If it can infect and destroy what's growing, then it'll infect and destroy all of it. It isn't going to look like tuna meat after that.

          • Intralexical 7 hours ago

            Isn't it possible for the pathogen to be limited by accumulation of its own waste products or depletion of specific nutrients before it destroys the whole sample, or for the meat to be harvested before the pathogen has finished propagating?

  • fastball 10 hours ago

    What? The requirements for this are nothing like what is required for sterilization of a Mars rover. NASA's goal is to not have a single iota of foreign organic material on rovers, which is obviously not even close to what is required here. The only thing you need to worry about with this stuff is whether there are any dangerous bacterium in it (e.g. salmonella), which can be readily monitored and avoided without herculean effort. And unlike real salmon, parasites and viruses won't have much opportunity to gain a foothold.

  • mvdtnz 11 hours ago

    It's certainly not marketed as though it's going to be cooked,

    > Our saku is sushi-grade and is perfect for dishes like sushi, crudo, and ceviche

    https://www.wildtypefoods.com/our-salmon

    • bangaladore 10 hours ago

      Because from a quick search this isn't what people refer to when they think of lab-grown meat/fish. This is some mix of stuff that includes some amount of material that is lab-grown. It won't behave like you expect Salmon to.

  • Spivak 8 hours ago

    You're describing the sterilization process that's necessary for cheese production, it's crazy intense, but it's also a known quantity that we've been successfully doing for years and years and years. Listeria is no joke. I wouldn't worry about this any more than you worry about our other food you find at the grocery store.